You must have heard people say that ?now is the time to be online?? But are you, as a business owner, left wondering what that really means?
Taking your business online, can be very powerful ? if you have the right strategy and understand exactly what you are trying to achieve.
Using the Internet to market your business online will give your business a competitive edge and wider access to your target audience, as well as generally reducing your marketing budget.
Let?s face it, many of your customers will look on the Internet for information about what they want, first. ?Many customers will do this, even when they want to find a shop or restaurant nearby ? so it?s important that local businesses increase their online marketing to reach these people.
A website is a logical place to begin your online marketing. Your domain name (the words that make up your web address) should tell customers what your business does rather than trying to create a brand name ? as this will aid being found in the Internet Search Engine Results.
Whilst the look and feel of a website should be appropriate to the overall image you want to create for your business, it should always look professional. ?Additionally, your website should be easy to navigate and all of the links should work.
It?s important when marketing online, that you are clear in describing your company, the products and services you offer and that you provide contact information. ?Make it really easy for your customer to make a buying decision or contact you if they have more questions.
Once you get people to your website, you can start building your brand recognition. ?Building name recognition (branding) online can be done by using Social networking (twitter, facebook, linked in etc), paid search engine advertising (pay per click), banner advertising on other websites, submitting your information to online trade organization directories and even by registering with web map services as a local business that will be displayed on maps searched in your area.
Some of the best information about marketing your business online has not changed in many years and follows the same basic principles as marketing your business offline. Marketing your business online requires you to have a clear plan, research your market, product and competition and, of course, excellent customer service.
Are you a small business? What are your tips for online marketing?
Source: http://www.hercanberra.com.au/index.php/2012/11/01/online-marketing-tips-for-offline-businesses/
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